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![]() Why do websites get redesigned?
There’s a lot of websites out there, around 80 million of them, and
that number is twice what existed three years ago. That means that
about 50% of the sites on the Internet were created since 2003. At
this rate, websites become quickly dated, as new sites continue to bring
new knowledge and new technologies to bear in their design and
capabilities, and ultimately the experience they provide to their
visitors.
In reality, if your site is two years old or more, you should
be analyzing your site’s current competitive standing.
- Examine your competitors’ web sites.
- Honestly appraise if their web sites are aesthetically
“better” than yours.
- Do your competitors offer significant features that you
don’t, such as live chat, a customer forum, or “tell a friend”?
- Do they provide a better presentation of product or
services? Are “specials” highlighted?
- Go through their checkout process. Is it faster and
easier than yours?
If your answer to any of the above is “yes”, you should probably
consider having your site redesigned. There are many reasons for why
your site no longer stacks up, including:
- Your website was built on a small budget.
Many websites are launched with a budget inadequate for
creating a professional Internet presence.
- Your web site looks “dated”. Technology keeps
moving forward, and what looked great a few years ago is now out of step
with today’s design standards and shopper expectations.
- Your business has changed. Your business has
grown, and your web site is no longer a clear reflection of your
business proposition.
- Your competitors are ahead of you. Lead the
pack rather than following it. Offer features that represent clear
competitive superiority.
- You now better understand your customers.
You’ve developed a deeper understanding of what your customers are
looking for and some of the problems that they might have encountered on
your site. You need to factor those elements into a redesign that
more effectively caters to your market’s expectations.
- Content is difficult or costly to keep fresh.
More current web tools allow the site owner to easily update all the
content on their website, keeping it fresh and relevant.
- You need to increase your site’s visibility.
If your original site was developed with little consideration to what
search engines use for ranking your site, a redesign with new content
will raise your site’s search engine rankings.
At Best Website Services, headquartered in
the greater Chicagoland area, we pride ourselves on our ability to bring
success to our client’s on line businesses. With over 1000 web sites
designed, launched, and marketed, Expedite Media Group is well positioned
to draw upon that experience in providing you with a professionally
redesigned, and affordable update to your on line
store.
Take the next step to renovate your storefront, and begin
generating new sales by calling us at (630)
897-6526, or by clicking here to learn more about Best Website Designs’
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